Carteret Community College

Embracing the spirit of Carteret Community College with branding, design, and digital innovation.

Branding: More Than a Coastal College

At the core of Carteret Community College's revitalized presence is a brand identity that speaks to and reflects the members of its community. Our team met with the CCC board and guided them through customized brand voice and design sessions, ultimately giving us the insights we needed to truly understand their Carteret community. Through these discussions, we were able to develop a brand that doesn't just reflect the college and its location, but also speak to the intangible traits of the organization, like its academic ambition, its welcoming spirit, and its loyal devotion to its students.

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Web Design & Development: Digital Storytelling

In designing Carteret Community College's new website, our team combined artistic design with technical prowess to create a user-friendly and visually compelling site that highlighted CCC's unique identity. We focused on creating a seamless and engaging user experience, ensuring every click was meaningful and every scroll landed the user where they expected to be. The site is currently in development and slated to launch in 2024. We're excited to enhance CCC's digital presence and deliver a more streamlined experience to students, staff, and community members.

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Collateral: From Concept to Print

With print collateral, our aim was to transform the mundane into a lively representation of Carteret Community College. Each piece was crafted not just as a medium of information, but as an ambassador of the brand's identity, aiming to create brand recognizability and trust with its reader. We created a versatile brand, giving us plenty of room to create unique, engaging designs while maintaining meticulous consistency. By doing that, we were able to develop a collection of materials that are legible, eye-catching, and true to the spirit of CCC.

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Environmental Graphics: Spaces that Speak

The student center at Carteret Community College was long overdue for a facelift, and we were honored to create a set of environmental graphics that transformed the space into a story. We used the mascot we designed for them combined with new elements from their visual brand to create a harmonious but punchy atmosphere that elevated the space, turning it into not just a college facility, but a gatheing place that students and staff look forward to visiting.

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Customizing Carteret CC as the Marketing Agency of Choice

At the heart of Carteret Community College's transformation lies a marriage between innovation and tradition. Our process with their brand was not just about a stylistic refresh; it was about telling their story in a way that resonates with the heritage and aspirations of their coastal community. We committed to their identity and crafted a brand that’s not just seen but felt - an embodiment of Carteret's spirit of education and empowerment with the backdrop of working-class Eastern NC. After solidifying the brand itself, we applied it in web design, digital and print collateral, signage and more. The result of this is a holistic and consistent written and visual identity that celebrates a college and community's easygoing demeanor, quiet confidence, and loyal approach to community building.

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