Front Street Brewery

Revitalizing Front Street Brewery with a dynamic rebranding, embracing tradition with a contemporary approach.

Branding: Brewing Brand Consistency

Our objective was clear: to distill the essence of Front Street Brewery into a visually captivating and memorable symbol. Our approach was rooted in understanding the brewery's heritage and aspirations, leading to the creation of a logo and stamp that speak to their quality-focused, innovative spirit. The new logo and stamp now marks various touchpoints at their brick and mortar location, forging a stronger connection with patrons. This rebranding effort has elevated their visual appeal and reinforced their market position as a timeless Wilmington staple.

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Collateral: Front Street's Touchpoints of Engagement

Our strategy was to seamlessly integrate Front Street Brewery's brand culture into tangible items that customers interact with. From stylish business cards to eye-catching T-shirts and beer can designs, each piece was meticulously crafted to resonate with their unique brand voice. These items serve as more than just marketing tools; they're conversation starters, weaving the narrative of a brewery that's both innovative and approachable.

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Vehicle Wrap Design: Driving Brand Consistency

A mobile canvas that vividly showcases the brewery's new brand elements, this project went beyond mere aesthetics; it was a strategic endeavor to turn walls to wheels into a storytelling medium. These graphics do more than catch the eye; they invite customers into a narrative, one where quality, creativity, and community converge. The result is an environment that's not just seen but felt, enhancing the overall brand experience.

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Springer Studios was fantastic to work with! They listened our ideas and brought them to life in several beautifully crafted variations for us to select from and work with. We had a handful of rebranding projects and their team addressed each one with professional insight and unique, eye-catching vision. We will continue to utilize their service in future projects.

Sales & Public Relations

Ellie Craig

Front Street Brewery's Rebranding: Fresh, Bold, Authentic

Our marketing partnership with this Wilmington icon involved designing an emblematic logo and stamp, resonating with the brand’s renewed identity. This emblem now adorns glasses and embellishes the restaurant, symbolizing a harmonious blend of tradition and innovation.

Using the new brand, we ventured into designing business cards, T-shirts, and can designs, all seamlessly aligned with their new identity and their enduring tradition. This rebranding project wasn't just about a new look; it was about narrating a story of passion, quality, and community engagement, reinforcing the brewery's position as a leader in our local Wilmington market.

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