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As with every new innovation, there’s often a learning curve. The same goes for the digital age. Although early adopters of social platforms and digital trends can often find success over time, it’s hard for people to see the immediate value of digital marketing.
Here are just a few examples of what digital marketing can do for you, and how it can impact your business.
No one knows your brand like you. That includes your loyal audience and the strangers who have yet to join. Establishing a digital presence allows your target audience to get to know the brand on a deeper level than just your logo. Knowledge leads to trust, trust leads to a relationship. The more effective you tell your story, the more likely your audience is to stick around.
Your brand, whether brick and mortar or exclusively online, has to have a relationship with your target audience. An audience trusts you to deliver something, whether that’s a product, service, or expertise. Your consistency with marketing will reinforce their trust in you and the relationship to your brand. There’s a reason why brands like Target and Nike have cult followings and it’s not just because of their branding.
You’ve heard the saying, “location, location, location.” Perception is that for digital marketing. The way your audience perceives you is EVERYTHING, so utilizing platforms (whether paid or organic) allows you to frame the way you want to be perceived. Are you a relaxed media company that leads their messaging with humor and open communication with your audience? Or are you a healthcare company that leads with trusted information and data? You set the expectation with marketing.
Other than cryptocurrency, social capital is the currency of the digital age. Understanding trends is great, but knowing how to implement them and stay ahead of the curve is even more important. Having social capital reinforces the idea that your audience can trust you and feel good about investing in your goods or services.
Although digital marketing can be a beast of an undertaking, understanding how it can benefit your business has never been more important. Take a few minutes and explore some of our other digital marketing posts and reach out to us if you need a little extra advice on where to start!
