At the heart of Carteret Community College's transformation lies a marriage between innovation and tradition. Our process with their brand was not just about a stylistic refresh; it was about telling their story in a way that resonates with the heritage and aspirations of their coastal community. We committed to their identity and crafted a brand that’s not just seen but felt - an embodiment of Carteret's spirit of education and empowerment with the backdrop of working-class Eastern NC. After solidifying the brand itself, we applied it in web design, digital and print collateral, signage and more. The result of this is a holistic and consistent written and visual identity that celebrates a college and community's easygoing demeanor, quiet confidence, and loyal approach to community building.