Iredell Ready

Revitalizing Iredell County's future with inclusive branding and strategic economic development.

Designing Unity: A Brand for Community Growth

Our branding and strategic marketing for Iredell Ready was an initiative to make a true impact on workforce and economic development with community unity. The multi-colored logo leveraged the color palette from the alliance partners; the converging paths represented individual pathways. From the brand voice workshop, we established guiding light was – “Building Pathways to Better Futures”.

No items found.

Website Design: A One Stop Shop for Economic Empowerment

This website project had it all – a Website Workshop, Wireframes for every page, Navigation/site architecture strategy, Copywriting and enhancements, Imagery selection, Functionality, and a wildly successful Launch Event with hundreds of attendees to top it off! Functionality includes: Podio CRM Integration, WP Forms integration for event submission, NC Dept of Commerce LEAD Dashboard Embed, Mailchimp integration, events calendar, news, and even a United Way API feed. More than a marketing tool; this website is a community hub that fosters economic development and inspires personal growth with comprehensive resources for residents, students, career seekers, and businesses.

No items found.

Photography & Video to Accentuate the Brand

This photo/video shoot was outstanding! The professional models were from all walks of life to embody the county's diversity, and the props emphatically helped tell the story. We’re pretty proud of the editing and final results – which we incorporated into the website, print collateral, signage, presentations, and social media.

No items found.

Visual Storytelling in Community Spaces

Our environmental graphics for Iredell Ready were designed to enhance the county's physical spaces and events with visuals that inspire and inform. These designs serve not just as decorative elements but as functional tools to guide, inform, and engage residents and students. Our thoughtful and inclusive approach ensures that these graphics resonate with the community's diverse population, contributing to a cohesive and empowered community environment.

No items found.

Social Media: Designs for Success

Our marketing and advertising strategy for Iredell Ready focuses on impact and engagement. We created a suite of versatile social media templates to promote events, people, announcements, and more. Our marketing and advertising strategy for Iredell Ready focuses on impact and engagement. We created a suite of versatile social media templates to promote events, people, announcements, and more. The designs adhere to the new brand standards, ensured consistency across all platforms, reinforcing the message of economic growth and community empowerment.

No items found.

Thank you all so much for a seamless launch and for being such a major part of the Iredell Ready Launch event! The site looks great! Lots of excitement from our community on the initiative!

President & CEO, Iredell EDC & Iredell Ready

Jenn Bosser

Empowering Iredell Ready with Dynamic Branding for Economic Growth

New initiatives are just as exciting for us as they are for our clients, especially when they’re as full-service as this one! Our ongoing partnership with Iredell Ready is a groundbreaking endeavor in fostering economic development within Iredell County. From the marketing strategy and symbolic logo to ongoing SEO and everything in between, we put our heart and soul in this endeavor.

We embarked on a mission to create a brand identity that serves as a beacon of economic development, fostering a sense of belonging and driving community-wide engagement and growth in workforce development.

We created a platform that not only serves as an information repository but also inspires and guides community members of all ages towards career pathways and opportunities, thereby contributing to the county's economic prosperity.

SERVICES RENDERED:

Hosting & Maintenance

Marketing Plans

Digital Marketing

Social Media Marketing