At Springer Studios, we embraced the creative challenge of New Anthem's brand identity, helping the brewery and taproom achieve an elevated status in a crowded market. We first created a logo that reflected the simplicity yet precision of their product and process. From there, we worked closely with New Anthem – designing countless can label designs over nearly a decade – seeking to represent the unique character of each beer while ensuring the logo remained the cohesive element binding the collection. The robust brand presence captivates and engages consumers, making the New Anthem brand recognizable wherever it's sold.