Southeastern Community College

Revamping higher education brand, videos, website, and marketing for SCC.

Branding: Elevating the Complete Package

This brand had it all – logo design and animation, mascot logo, seal, colors, fonts, icons, design elements, and voice. We infused the Southeastern Community College's brand with a unique freshness. A revitalized primary logo, mascot logo, and chancellor’s seal alongside brand elements and messaging geared toward modern students. The brand refresh laid the foundation for the website, marketing, and video projects that follow and the ongoing partnership with Springer Studios.

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Website Redesign: One College Model

For Southeastern Community College’s website redesign, our team of creatives brought the reinvigorated brand to life – while the development side ensured an easy to update on the backend and account managers led the way, providing insights leading to a more organized structure and more. We combined diploma and workforce development under a single program umbrella to align with SCC’s one siloed school approach and provide a simplified user experience.

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Video Campaigns to Advertise Open Registration

Southeastern Community College first came to us in 2021 seeking higher quality commercials for a video campaign to promote enrollment for spring registration. Additionally, they wanted to share stories to strengthen school/community pride. For this campaign, and the ones that followed, we started with ideation, which led to “Free To”, “We Invest in You”, and “Together”.

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Billboards to Promote “Free to” Campaign

The standout billboard designs for Southeastern Community College were part of a campaign strategy to boost enrollment. At Springer Studios, we’re a big proponent of consistency. All the billboard designs in this campaign carry a consistent layout for brand recognition – and photos were extracted the video to further support consistency.

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Print: Annual Reports & RAMS Magazine

Creating print collateral for Southeastern Community College involved leveraging the new brand as the cornerstone for design and copywriting. From crafting vibrant Annual Reports to curating engaging editions of RAMS Magazine, each piece serves as a canvas to showcase the college's essence and accomplishments. The fusion of the refreshed brand elements seamlessly integrate with compelling narratives and striking visuals, culminating in print collateral that not only informs but also inspires the community, stakeholders, and students alike.

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Everyone is loving the new website so far. Y'all have been a DREAM to work with! THANK YOU THANK YOU THANK YOU!

Director of Marketing & Communications/ Public Information Officer

Kaylie Simmons

Driving SCC's Progress through Dynamic Creative

What initially started as an advertising inquiry to boost spring registration rapidly evolved into a comprehensive rebranding initiative for Southeastern Community College. The new tagline, “Opening Doors to Opportunities” was at the forefront of our marketing strategy.

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Moreover, we extended the new brand across a spectrum of platforms – website redesign, annual reports, RAMS magazine, billboard designs, captivating videos, and impactful copywriting. Much like Springer Studios, SCC maintains an unwavering commitment to innovation and advancement. Our enduring partnership remains dedicated to propelling progress through effective marketing channels.

SERVICES RENDERED:

Hosting & Maintenance

Video

Copywriting

Animation

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