The strategically placed digital video, display, and text ads we created for Wayne Community College were a critical component of the "We Are Wayne" Enrollment Campaign. Our strategy focused on reaching prospective students across multiple digital platforms, ensuring high visibility and engagement. The video ads captivated audiences with compelling storytelling, while the display and text ads delivered concise and impactful messages. By targeting relevant websites and social media channels, we ensured maximum exposure to the right audience. This multi-channel approach led to significant success, with the campaign generating over 1,051,387 impressions, 12,388 clicks, and 78 conversions, demonstrating the effectiveness of our targeted digital marketing strategy.

The high-converting landing page we designed for the "We Are Wayne" Enrollment Campaign played a pivotal role in its success. This landing page was created with a focus on user engagement and clear calls to action, providing visitors with essential information about Wayne Community College's programs and campus life. With its intuitive layout, the landing page offered a seamless user experience, making it easy for prospective students to explore course offerings, learn about the college's benefits, and start the enrollment process. The strategic use of compelling visuals and persuasive copy encouraged visitors to take action, resulting in an impressive conversion rate of 78 new enrollments. This success underscored the importance of a well-designed landing page in driving campaign results and boosting student engagement.