YMCA of Southeastern NC

Combining a classic brand with innovative content to create community.

Bringing Stories to Life: YMCA's Video Campaign

At Springer Studios, we transformed the YMCA's vision into a dynamic visual narrative. Our video production journey resulted in campaigns that did more than just inform – they inspired and led to action. Each video captured the essence of the YMCA's diverse programs and their impact on the community. From conceptualization to execution, we focused on storytelling that pulled the heartstrings, making each frame a testament to the YMCA's transformative influence. Our videos, utilized in commercials and across social media, were invitations to a community united by a shared mission of nurturing a healthier world.

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Crafting Inspirational Journeys: YMCA's Advertising Triumph

We envisioned and executed a series of print and digital advertisements designed to resonate with a diverse audience. Our billboards and posters were visually captivating and morally enriching, reflecting the YMCA's dedication to enhancing lives. We repurposed stills from our video shoots for the billboards to ensure a through-line that connected each component of the campaign. Through a blend of these compelling visuals and their corresponding narratives, we ensured that each advertisement was a beacon of the YMCA's values, echoing their commitment to holistic well-being.

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YMCA's Social Media Strategy

In the digital age, social media stands as a powerful tool for connection, and at Springer Studios, we leveraged this for the YMCA with careful finesse. We understood that the brand was established, so worked creatively within it rather than deviating from it. We created a series of static post templates, each designed to reflect the YMCA's existing brand at its best. Our video post content, derived from our extensive shoots, was more than just visually appealing; it was a conduit for storytelling, community building, and engagement. By weaving the YMCA's narrative into each post, we not only increased their digital footprint but also strengthened the bonds within their community.

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A Fresh Take on a Classic Logo

As the end frame for our YMCA videos, we wanted to give the iconic logo a fresh take. This logo animation is a dynamic reimagination of the classic "Y", serving as a vivid reminder of the organization's enduring presence and evolving journey. Through this animation, we gave the YMCA logo a visual uplift by reinforcing their message of continuous growth, ensuring that their logo remains not just a symbol, but a story in motion.

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Driving Engagement Through the YMCA "Your Place" Annual Campaign

We set out on a collaboration with the YMCA of Southeastern North Carolina to amplify their noble mission of providing a community gathering place to all. In partnership with their internal marketing team, we crafted a comprehensive campaign complete with a video series, print collateral, social posts, and billboards, ultimately driving brand recognition and membership.

Through a thoughtfully crafted video series, we brought the YMCA's story to life, reaching audiences across various platforms including commercials and social media. Our videos echoed the organization's essence and highlighted members of the community, making the overall campaign relatable on a deeply personal level. Moreover, our innovative logo animation breathed new life into the YMCA brand, enhancing its visibility and appeal across diverse platforms.

In every piece of content, we ensured a seamless blend of the YMCA's values and our unique creative touch, resulting in a campaign that not only highlights their extensive programs and facilities but also cements their role as a cornerstone in community development. This project stands as a testament to our commitment to delivering excellence, fostering meaningful relationships, and driving impactful change.

SERVICES RENDERED:

Brand Identity

Graphic Design

Marketing Plans

Advertising Campaigns