James Sprunt Community College

Transforming JSCC's brand, website, and marketing into a dynamic beacon of education.

Branding: a Vibrant New Identity for JSCC

Our goal was to create a full brand and marketing refresh with exciting assets that are easy to implement. We infused the James Sprunt Community College's brand with a fresh, youthful spirit. A revitalized logo paired with brand elements and messaging speaks the language of modern education and is reflective of this close-knit community. The brand refresh is more than just a visual makeover; it’s a strategic reinvention that aligns with the college’s vision and gives their team the resources to confidently maintain their new brand.

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Collateral: Print, Digital, & Templates

A designer and client’s dream – new brand elements of fun geometric shapes and bold colors alongside a new brand voice with short, catchy messaging and topped with fresh photography. This winning combination makes it easy to lay the foundation for a course catalog, multiple flyers, and templates for JSCC use in-house for years to come.

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Advertising: From Billboards to Social Media Templates

Our marketing and advertising strategy for JSCC was developed with a focus on impact and engagement. We created a suite of marketing materials from striking billboards to versatile social media templates. Our approach considered every detail – from logo size to font choices, ensuring that each element was legible, eye-catching, and consistent with the new brand. The result? A reliable brand image across all platforms, underlining our steadfast commitment to brand trust.

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Photo & Video: Visual Storytelling for JSCC

Photography and video production for James Sprunt Community College was an endeavor in storytelling and engagement. Fresh photography was used in a mulitude of marketing avenues. Commercials were produced and tailored specifically to promote the school's open enrollment periods. Our approach combined compelling scripts with visually striking scenes to resonate with potential students. These videos boosted enrollment while showcasing JSCC's vibrant community and educational opportunities.

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Website Redesign: New Look, New Functionality

In reimagining James Sprunt Community College’s website, we prioritized user experience, brand alignment, and program data. Our team designed and developed an extensive 225-page website, incorporating an intuitive navigation structure and site architecture, dynamic employee directory, and a social media feed. The website backend stores all the curriculum and short-term program and course data as well as the short-term course registration. Taking advantage of user roles, we created a new one specifically for the Workforce Development/Continuing Education team to access class registrations.

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My experience with Springer Studios was phenomenal! Team members were extremely personalized in their service to me and their willingness to walk me through tasks that I had never completed before. I believe the community was very impressed by our commercial and our billboards. I feel we set a new precedence for the community colleges in our area. I would really like to say how thankful I am for the patience of the team. They took calls, email, and texts at any time I needed help and were always willing to accommodate. I feel like Springer Studios did more for me than just producing things for the college. I feel I was mentored in a sense. The year we worked together was a true partnership and I'm very thankful for that experience.

Marketing / Public Information Officer

Emily B. Smith

A Bold Leap Forward for James Sprunt Community College

In our partnership with JSCC, we undertook an ambitious project to redefine the college's brand and digital presence to capture its spirit of innovation and appeal to a younger demographic. Our comprehensive brand refresh included a new logo, complete brand overhaul, and a messaging guide that aligns with the aspirations of today’s learners.

The implementation of this brand transformation and marketing strategy has taken shape in the form of marketing collateral, template designs, billboards, video production, radio ads, and an expansive, feature-rich website redesign. Our multifaceted approach not only heightened JSCC’s brand appeal but also solidified its position as a forward-thinking educational institution.

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