Essential Personnel

Branding, website, and more for revolutionizing HR technology in the government sector.

Logo Design: Symbolic Shield

For Essential Personnel, a startup software company, our logo design focused on a shield symbol representing protection, strength, and trust, along with intertwining the letters E and P. This strong logo set the tone for their brand identity, aligning with their mission to transform performance and team building in the public safety sector.

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Explainer Video

Our video production for Essential Personnel aimed to clearly articulate their software offering and value in the public safety industry. The video combined informative content with engaging visuals, introducing the platform and building trust.

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Tradeshow Booth & Sales Banners

The environmental graphics we created for Essential Personnel were tailored for tradeshow events and sales demos to visually captivate and attract their target audience. These graphics were more than just decorative elements; they were strategic tools that visually communicated the company's services and values.

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Branding a New Tech Company in the Government Sector

Essential Personnel, came to us as a startup company with a new software platform to make a true impact in performance and team building from a human resources perspective specifically in the public safety sector.

Starting with a blank slate is fun! We created a symbolic logo design and strong branding to resonate with the strength of the public safety industry. We quickly moved into environmental graphics to design tradeshow booth and retractable banners – along with collateral and an engaging website design – to introduce the new brand to the industry. An explainer video detailing Essential Personnel’s software helped promote the new company even more.

Springer Studios is thrilled with the growth and success of Essential Personnel. The expansion from public safety to other government sectors is an exciting time, and we’re honored to be a part of it with a website redesign and more to come!

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